Legal sports betting would provide additional tax revenue based on income tax on winnings.
Who is involved in sports betting?
Companies like YouTube, Twitter and Facebook see new sources of income with sports betting.
Of course, sports organizers and sports betting providers insist that the games are independent of each other. The casino lobby is also against the fees, claiming that the leagues will already benefit from the increased interest and commitment to games.
Effects of legal sports betting
The average NFL fan who doesn’t bet sees around 15 to 16 games a year. The average NFL fan who makes bets sees 45-50 games a year. The audience ratings for a national law would automatically increase. That would please the entire sports television industry, which is under pressure from streaming services, social networks and video games. Many sports fans have previously not been able to watch games without a subscription.
With a legislative change, sports consumption and engagement are likely to increase as fans may have a new, legitimate interest in the results.
New opportunities for startups and existing large betting providers
Legalized sports betting will result in many new betting providers entering the market and leading providers to expand. In Europe, the market for online gambling providers is huge and more are entering the market every day. Sports outlets can now monetize these through subscriptions or ads. They even get rewards for affiliate link advertising when referring customers to bookmakers. It is also likely to create a new world of content, including statistical analysis and news. There will be a shift from sports coverage to production information for entertainment purposes. You can make more money by reading the information.
Stock market research helps investors make the right investment decisions. Sports analysis then helps players place better, smarter bets.
Whoever benefits from sports betting?
Both large and small businesses and the state can benefit significantly from sports betting. Many companies have already prepared for a world of legal sports betting. The impact of sports betting on the economy is enormous. The entire market is currently benefiting from the legalization of sports betting. The state receives higher tax revenues. But, the state has to take action against illegal betting providers and jobs are created.