I know this seems like a weird question, but it’s a legitimate concern for many of the sport’s marketers. Michael Smith, who among other things covers NASCAR at Sports Business Journal, wrote a piece this week looking at the changing face of the NASCAR sponsorship – namely the proliferation of fragmented sponsorship deals. He notes [...]
Posts Tagged ‘Sports Business Journal’
Are Rotating Sponsors Affecting Your Interest?
May 28th, 2010 
Journo I’m In A Daytona State of Mind
February 12th, 2009 T.C. We finally made it to the opening weekend of the 2009 NASCAR season. As I write this, all we’ve got left to do is qualify the Nationwide cars, and then we can get into some real racing! Since this is sort of my last off-season post, I just wanted to share some thoughts on a few [...]
We Are Featured in Sports Business Journal!
February 10th, 2009 T.C. It’s a big day at TNI! In this week’s edition of Street & Smith’s Sports Business Journal, we (The NASCAR Insiders) are one of 10 featured blogs in a piece called “These blogs have racing in their blood.” For those of you that subscribe to SBJ, check us out! We are mentioned alongside blogs by [...]
Posted in Miscellaneous 
Tags: 300th post, David Poole, Jay Busbee, Monte Dutton, SBJ, Sports Business Journal 
6 Comments »