**I know I’m a couple of days late on this, but I wanted to weigh in with a little post-mortem on the deal. It was announced on Monday HendrickCars.com would provide various forms of sponsorship for three teams at the Daytona 500, one at the March race at Bristol and one for July’s Coke Zero [...]
Posts Tagged ‘sponsorship’
Well Played Hendrick…
February 16th, 2012 
Journo Busch’s Sponsors Exercise Influence
November 15th, 2011 Journo Take note of this past week – it was one of the more interesting ones I think we’ve seen in a long time. Championship hopes dashed. A driver suspended. A championship team owner put in a bad spot. And sponsors very publicly exercising their influence. It was a strange mix of expectation and surprise. With [...]
Posted in The Business of NASCAR 
Tags: jgr, Joe Gibbs Racing, Kyle Busch, m&ms, mars, Sponsor, sponsorship 
15 Comments »Is NAPA On The Move?
August 4th, 2011 T.C. Now that we know Carl Edwards is returning to Roush Fenway Racing next season, expect the rest of the Silly Season dominoes to start falling quickly. But even though the Edwards drama is over, there is an aspect of the rumored move by Edwards to Joe Gibbs Racing that seems to have been overlooked by [...]
Crown Royal Rumor Brings It All Together
July 13th, 2011 T.C. The Indiana Business Journal reported this week that Crown Royal may be in negotiations with Indianapolis Motor Speedway to become the title sponsor of the Brickyard 400 weekend. According to their report the deal could be the richest title sponsorship in NASCAR at around $1.5 million annually. The multi-year deal could be announced in as [...]
Farmers-Hendrick Deal Good For NASCAR
June 13th, 2011 T.C. The business end of NASCAR is finally starting to turn around, and we saw proof of it this last week. On Tuesday, Farmers Insurance announced a three year deal to sponsor Kasey Kahne’s #5 Chevrolets at Hendrick Motorsports. Farmers will be the primary sponsor for 22 races each season, and will get “prominent brand placement” [...]
Posted in The Business of NASCAR Tags: business, Economy, Farmers Insurance, Fox, hendrick motorsports, Kasey Kahne, sponsorship, tv ratings No Comments »Sponsorships Don’t Grow On Trees
April 5th, 2011 Journo You know that old saying, “money doesn’t grow on trees”? Well the same can be said for sponsorships. And in a tough economic environment that’s never been more true. We get questions around here every now and then about why a team isn’t able to find sponsorship. This question has popped up recently with the [...]
Posted in The Business of NASCAR Tags: roush fenway, sales, sponsorship, Trevor Bayne, Wood Brothers 6 Comments »Is This What We’ve Come To?
October 25th, 2010 Journo Justin Allgaier has had a solid season. In his second year in the Nationwide Series he has one win, two poles, 11 top-fives, 19 top-10s, 221 laps led (including 88 laps led this weekend) and a solid lock on fourth place in the points. He’s the leading Nationwide-only driver in the points and one of [...]
Does the ‘Poor Me’ Game Work? Kyle’s Gonna Find Out
September 21st, 2010 Journo The economy still stinks. Sponsorship is scarce. And racing is expensive. These are all lessons Kyle Busch is learning first hand in what has become his ill-timed foray into NASCAR team ownership. And boy did he let us all know how tough it was standing in his shoes this weekend. “It’s hard to get anything [...]
Ask The Insiders Wednesday #88
August 17th, 2010 T.C. With big announcements flying this week, the teams are getting geared up to head for Bristol for a little short track Saturday night action. Don’t forget, the Truck Series races tonight at the ”World’s Fastest Half Mile.” If you don’t know what this post is, we answer any and all reader questions every Wednesday, right here. So if you’ve [...]
Posted in Ask the Insiders Tags: Casey Mears, Chicago, commercials, contingency, David Reutimann, Elliott Sadler, Ganassi, Germain Racing, HANS, helmet, hendrick motorsports, intake, Kasey Kahne, Marcos Ambrose, Max Papis, payouts, PJ Jones, Pocono, road course, robby gordon, safety, sponsorship, Target, TRD 5 Comments »Start-And-Park Has Become A Mode Of Survival
July 25th, 2010 T.C. Before I really get into this post, I wanted to share a quote from Michael McDowell that he posted tonight on his Twitter page (@Mc_Driver). McDowell has been driving the #55 for Prism Motorsports this season, and is one of the start-and-park crowd’s usual suspects. There was some discussion about the reasons often given for why [...]
Posted in Miscellaneous Tags: Economy, Michael McDowell, Nationwide Series, sponsorship, start-and-park, Truck Series 29 Comments »