Ratings. Ratings. Ratings. For the last several seasons following the highs and lows of TV viewership in NASCAR has been as much a sport as the action on track every weekend. From NASCAR’s height in 2005 to its lowpoint last season the sport’s media latched onto the storyline of NASCAR’s decline. The weekly reports of [...]
Posts Tagged ‘ratings’
The Power of Great Storylines
March 7th, 2011 
Journo The top-ten in Sunday’s Cup race was a diverse group. The drivers came from nine different teams, three different countries, all four manufacturers, and they ranged in age from 27 to 40. And your winner? Well, he was doing backflips. On Saturday, it was an old face in victory lane and a history making moment [...]
NASCAR Isn’t The Only Thing Down on ESPN
January 7th, 2011 Journo The way the media, TV executives and even NASCAR executives spoke at the end of the season, you would have thought the world was crashing in on us. Every week there were stories of 20% and 25% ratings declines on ESPN. Everyone with a platform to do so was asking why people we’re tuning out [...]
Calling All Angry Race Fans…
September 30th, 2010 T.C. I’m talking to all of you who have become so angry and frustrated with NASCAR that you’ve vowed to no longer spend money on attending races or even watch on TV. There should be plenty of you out there, as it seems there has been quite a bit to be angry about this year. And the [...]
Posted in Racing Observations 
Tags: anger, attendance, frustration, NASCAR, race fans, ratings, tickets 
56 Comments »Ratings Oddities and Anomalies in NASCAR
September 30th, 2010 Journo In a world where perception is everything, ratings and attendance have become big topics of discussion among NASCAR fans and insiders. Ratings in particular have been of interest to those in control of the sport. But the picture on that front is less than clear. With fluctuating numbers and ratings looking better from the top-down [...]
Posted in The Business of NASCAR Tags: ABC, anc, Camping World Truck Series, cbs, ESPN, espn 2, NASCAR, Nationwide Series, NBC, ratings, SPEED, SPEED Channel, SpeedTV, Truck Series 19 Comments »Is NASCAR Starting Its Recovery?
April 15th, 2010 Journo The last two seasons have been rough for this sport. Sponsors have left, fields have shrank and teams have folded. Mergers became the new name of the game for many fledgling organizations and layoffs plagued the industry. What NASCAR was faced with was a forced correction thanks to a bad economy. As a result the [...]
Posted in Racing Observations, The Business of NASCAR Tags: Economy, ESPN, Fox, NASCAR, ratings, SPEED, sponsorship, TNT, tv ratings 11 Comments »The Best And Worst Of NASCAR In 2009
November 22nd, 2009 Journo For those of you who follow us on Twitter, you know every Monday we do a ‘best and worst’ of the weekend tweet. With the 2009 season now in the bag, we thought it might be fun to bring it over to the blog and ask you to do your best and worst of the [...]
NASCAR Perception and the Media
November 9th, 2009 Journo Following Talladega and comments by NASCAR spokesman Ramsey Poston on his blog, there has been a lot of discussion of the coverage of NASCAR races; more importantly how that coverage is shaping the audience’s perception of what they’re seeing. All I can say is, it’s about time. Earlier this year I took up the topic [...]
Posted in NASCAR at the Track, NASCAR News, Racing Observations, The Business of NASCAR Tags: Bob Jenkins, Brian France, Eli Gold, ESPN, Fox, Ken Squier, Mike Joy, MLB, NASCAR, NASCAR perception, NFL, perception, Ramsey Poston, ratings, talladega, TNT, tv, TV contract, TV coverage, tv ratings 27 Comments »The Jimmie Johnson Issue
October 19th, 2009 T.C. As we near the end of the season, and what some are already predicting could be a fourth straight championship for Jimmie Johnson, it seems the negative feelings toward driver 48 are growing. Some have even hinted that Johnson’s dominance is to blame for the decline in ratings and attendance recently. The argument is that [...]
Posted in NASCAR News, Racing Observations Tags: 48, attendance, Chad Knaus, Championship, Chase, Cup Series, dominance, Jimmie Johnson, Martinsville, ratings, Sprint Cup 49 Comments »Where’s The Truck Series Love?
March 16th, 2009 T.C. In past posts here at TNI, we’ve made no bones about the fact that we think the Truck Series gets the shaft. The series proves its worth week in and week out, and has arguably the best racing of the big three. Some of you are finally starting to take notice of the trucks though, as TV [...]
Posted in Racing Observations, The Business of NASCAR Tags: coverage, internet, jayski, NASCAR.com, ratings, Ray Dunlap, SPEED, Tom Jensen, Truck Series, TruckSeries.com, tv 28 Comments »