Busch’s Sponsors Exercise Influence

Take note of this past week – it was one of the more interesting ones I think we’ve seen in a long time. Championship hopes dashed. A driver suspended. A championship team owner put in a bad spot. And sponsors very publicly exercising their influence. It was a strange mix of expectation and surprise.

With all that, Kyle Busch stood at the precipice last week – a result of his own behavior and the reaction of his sponsor. Mars, the parent company of M&Ms understandably felt that Busch was no longer a good representative of its brand and let JGR know. So the rumor went this weekend, despite denials and statements to the contrary, Mars is still very angry and Busch was actually out of job until Norm Miller, the venerable chairman of Interstate Batteries, stepped in.

Busch not only found trouble with his Cup sponsor, but also Z-Line Designs in the Nationwide Series. The sponsor asked that Denny Hamlin be put in the car at Homestead instead.

Sponsors dictating week to week decisions is generally a rare occurrence. In this instance, the pressure is more akin to a driver change at the end/beginning of a contract which is not all that rare. Cingular did it at Richard Childress Racing with Robby Gordon, and UPS was rumored to have done it when they last jumped teams several years ago.

With as much money as these companies have invested in these sponsorship deals (think initial sponsorship fees, plus activation for advertising and marketing generally always tied to drivers) it’s not surprising requests or demands are made.

With the sponsorship market as soft as it is, it’s also not surprising Joe Gibbs was as angry as he was. I’m sure Mars has an out in their contract in the event of issues like this one – and losing what is likely a $17 million+ sponsor at this point in the season could be devastating. If relationships can’t be improved, booting the driver is a far better option.

From the talk around I don’t think we’ve seen the end of this. As history often shows, denials and statements of support in this sport aren’t always what they seem. I’d keep an eye out.

NASCAR Got The Chase They Wanted

And then there were two.

Following Sunday’s Cup Series race at Phoenix, only two drivers, Tony Stewart and Carl Edwards, still have a shot at the title.  Every other Chaser has been mathematically eliminated.  As we get ready for Homestead, we are in for one hell of  a battle with the two drivers we do have left.  Stewart and Edwards are only separated by three points, and NASCAR has to be thrilled that the race will most likely go down to the final laps.

Since implementing the Chase for the 2004 season, NASCAR has not been afraid to make changes to it’s format.  We’ve seen them add drivers, attempt to emphasize wins, and completely change how points are awarded.  A season like we are currently having is what they have been chasing.

Besides the close battle, this Chase has been compelling for other reasons.  First, we are witnessing the end of the greatest run in NASCAR history.  Jimmie Johnson and the 48 team had a few uncharacteristic missteps, and they will not win their sixth straight title.  As great as the achievement was however, it’s probably good that we’ll have a new champion.

As for Edwards and Stewart, you’ve got one driver trying to win his first ever championship, and the other trying to win his first with his own team.  There is certainly not a lack of motivation for either driver.  Both have large followings, and either will be a popular champion.

I hope you’re ready, because Homestead will be wild.

Phoenix Pit Road Issues
For the second straight season we’ve seen an entire pit crew replaced mid-race.  On Sunday, AJ Allmendinger’s crew struggled on two stops while he was running towards the front, and they were swapped for the #6 team of David Ragan.  Richard Petty Motorsports and Roush Fenway have a close relationship, and the change was made because Ragan was wrecked early in the race.

You hate to see this happen to anyone, because it can be very demoralizing.  But we work in a performance driven business,  and you can be sure they will replace you if you can’t get it done.  In this case though, the guy behind the wheel was a major factor in the change.  Allmendinger doesn’t have the best reputation, and is known for blowing up when things don’t go his way.  RPM made the move to keep him in the race and fighting.  Moving forward, don’t expect this swap to be permanent.

Something else I wanted to touch on before I get out of here was the new pit road at Phoenix.  As a part of the reconfiguration, PIR was given a new pit road.  The old one had some quirks, and a face lift was certainly warranted.  But in re-doing it, they may have actually made it worse.  The pit stalls themselves are concrete, and the finish they put on them is not good.  Similar to Las Vegas’ pit stalls, the brushed finish on the concrete is too fine.  The result is an extremely slick surface and a difficult environment in which to work.  Stops were visibly slower on Saturday and Sunday, and the surface played a big roll.  There were also several crew members who slipped and fell.  In the future, tracks need to do a better job finding out what works and doesn’t work for us.  What we do is dangerous enough, and the injury potential is much higher now at Phoenix.

The NASCAR Week That Was: Nov. 6-12

Kyle Busch was talk of the week after last weekend’s suspension. On Monday, NASCAR fined the driver $50,000 and put him on probation through the end of the year. Busch’s sponsor Mars opted after the incident to pull sponsorship for the remainder of the season. Busch was also pulled from the remaining Nationwide races after sponsor Z-Line Design requested Denny Hamlin be in the car. Team owner Joe Gibbs said additional sanctions from the team were forthcoming. This is the NASCAR week that was, November 6 to 12, 2011.

Attendance declines leveling off at NASCAR Hall of Fame

Changes coming to #88 team

Kyle Busch facing JGR sanctions

What a lap around the reconfigured Phoenix track is like

A successful RFR isn’t immune to sponsor woes

TV Ratings vs. TV Production

Vintage Insiders

Wait… Travis Pastrana?

Kyle Busch. The Yellow Line. And NASCAR’s Correct Call

**Remember if you have a NASCAR blog or website and would like a recent article you wrote featured in this section email me and you could be part of next week’s NASCAR Week That Was. Please only send stuff you have written.**

Whitt The Heck Is Going On?

It was announced this week that Cole Whitt will attempt to make his Cup Series debut at Phoenix for Red Bull Racing.  The team will enter a third car for Whitt, who will have to qualify on time.  If it goes well, expect Red Bull to enter Whitt at Homestead as well.  The move would seem to make sense, as Red Bull has backed Whitt’s Truck Series effort for much of the season, except for the fact that Red Bull is shutting down it’s NASCAR program after Homestead.  Why spend money continuing to develop a driver for a team that won’t exist in a few weeks?

Whitt is currently competing in his first full season in the Truck Series, and has had a very solid year.  Running for Stacy Compton’s under-funded Turn One Racing, he actually led the points earlier in the year, and is still solidly in the top ten.  He’s also locked in a battle with Joey Coulter and Nelson Piquet, Jr. for the Rookie of the Year title.  His performance this season certainly warrants opportunities to advance his career.

If Red Bull were continuing it’s NASCAR operation, getting Whitt more experience would be important.  They would need to replace Kasey Kahne in the #4, and Whitt would certainly be a candidate to do so in the next year or two.  We’ve heard that Jay Frye may be close to securing an investor to keep the team afloat, and getting Whitt up to speed might be a major selling point.  Take that at face value though, because this rumor has surfaced several times over the last few months and a deal has yet to be made.

There is another rumor floating around about where Whitt could end up, and this one might have some teeth.

In a recent interview with NASCAR.com’s Dave Rodman, Whitt said “Red Bull has already committed to him a similar program as he had in 2011, for next season.”  So even if Red Bull Racing shuts down, Red Bull will maintain some level of sponsorship involvement with Whitt next season.  And the NASCAR.com article seemed to imply that Whitt may be shopping that deal.

With that in mind, the other rumor we’ve heard is that Whitt might be the third driver to fill out the lineup for Michael Waltrip Racing’s #00 next year.  We know Mark Martin will run 25 races, and that Michael Waltrip will drive another five, so MWR is looking to fill the seat for the remaining six races.  Whitt’s backing from Red Bull might be the key to getting him into those races.

These are nothing more than rumors at this point, but expect Whitt to end up in a decent ride for next season.  As for these two possible Cup races, it’s certainly an interesting move for a lame duck team to bring out a third car for a developmental driver.  Somebody clearly has a plan for young Mr. Whitt.

The NASCAR Points And Priorities

This past weekend at Texas Tony Stewart notched his fourth win in the Chase – it was an impressive feat considering that prior to the first Chase race in Chicago it had been 32 races since he’d last seen victory lane. Despite the late string of success, Stewart still finds himself second in the championship points standings. For some that’s inexplicable.

This fundamental question of what’s more important in the push to a championship is something that’s dogged NASCAR and motorsports for a long time. Do we want a champion who the had the best overall Chase, or the one who had the most wins? Often times they are not one and the same.

NASCAR, prior to this season, retooled the points in an effort to simplify and put slightly more emphasis on winning. The new system gave three extra points to the top finisher in addition to another point for leading a lap. NASCAR also gave the two teams outside of the top-10 but inside the top-20 with the most wins berths in the Chase.

The result of the points changes, while certainly an improvement and much easier to understand has been pretty insignificant this season. But is that a bad thing?

Championship success in NASCAR unlike other sports is not and never has been solely based on winning. It’s of course important, but consistency and good finishes are often the key. Consider Carl Edwards has an average finish of 9.7 on the season, with one win, and 5.6 in the Chase with no wins. Tony Stewart on the other hand is averaging a finish of 12.6 on the season and 7.3 in Chase. For Stewart that includes those four wins.

Carl has without a doubt put together the better, more consistent season. He’s even put together the better, more consistent Chase. And that’s why he finds himself leading the points.

I’ve always been of the belief that the best team should win the championship no matter how it gets there. In this case I want the team with the best Chase performance to win it all. Whether that means the championship winning team has the most wins or the most number of better finishes.

So what do you think should get the emphasis? Consistency? Or wins? Does NASCAR need to restructure the points again? Should Tony Stewart be leading the points?

Ask The Insiders Wednesday #151

This week, the Cup and Nationwide championship battles head to Phoenix.  The races are still tight, so expect the unexpected.  As the season ticks away, we’ve got the 151st Ask The Insiders Wednesday.  If you don’t know what this post is, we answer any and all reader questions every Wednesday, right here.  So if you’ve got one, click on the ”Ask the Insiders” tab at the top of the page and send one to us.  On to the questions…

1. From Steve:

Last weekend was yet another one that makes NASCAR look bad. It rained on Friday so they moved practice to Saturday and cancelled qualifying. I’m sorry but it was not fair to anyone, Chase or not, to not have qualifying. Carl Edwards did not earn the pole and did not deserve to be on it. I think that they should have run qualifying and if time was left then a short practice. Especially with how fast they can do that at Martinsville. Your thoughts?

You can’t just throw the cars on track for qualifying without some sort of practice session.  And with trying to get the Truck race in, there just wasn’t enough time on Saturday to get it all done.  There is nothing wrong with setting the field by points, because everyone knows in advance what the rules are if qualifying is rained out.  That’s part of the advantage of running well and being high in the points. – T.C.

2. From SteveBinColo:

First, I am a MWR fan. Now, what the heck is going on over there? I like the addition of Clint Boyer. He is arguably a step up from Truex and Reutimann. He probably did not have much of a choice as to where he would go. But why the sudden switch to Mark Martin and MW himself running the #00 next year? Did they lose sponsorship from Aarons? And I thought Reuitmann signed a 3 year deal. So much for that contract. I started following Waltrip when he drove for DEI. If Dale Sr. thought he was good enough that was a pretty good endorsement, IMHO. But MWR has never been more than an also ran team. Its been a disappointing few years. They never seem to be able to recover from mishaps. I often see the top drivers, JJ or Gordon have an issue early in the race but manage to recover over the course of the race. MWR never seems to have that skill. So really, what is the scoop with this organization? MWR seems to be on the same path as the team owner. 500+ races and 4 wins.

I can’t really give you a whole lot of insight, but I think it’s clear that MWR saw what it needed to see out of Reutimann and decided Martin, even part-time, was the better prospect. Consider too the possibility that the sponsor was ready for a change. Waltrip intimated that because of Reutimann’s less than stellar performance this season they had an out in his contract. The team isn’t running very good equipment, and their drivers are at best retreads. They knew what they were getting out of Reutimann and Truex, and they know what they’re going to get with Bowyer. The team has potential, it always did, but it seems to lack some long-term vision. – Journo

3. From Lost in Texas:

Got to wonder about MWR. The company started off with a cheating scandal for their first race at Daytona. Now the windshield caper. They are cutting loose Reutimann after years of loyal service to both DW and MW. I just don’t get it. Can you give me some “Insider” information about what is going on and why MW has let another cheating scandal hit his organization? Also, any idea where Reutimann might end up. Figured he’d be the next Aaron’s spokes person.

See question 2. I don’t know where Reutimann will end up – if he’ll end up anywhere. This is unfortunately a very bad time to be a racecar driver and out of a job. As to the winshield thing, I’ll say MWR could stand to be a little less sloppy with their cheating, but everybody does it. – Journo

4. From Steve:

I know I probably can’t get two questions in one week but here goes. What do you think of the current points system? The guy in first just runs laps and plays it safe week in week out. The guy in second has won 3 out of the 7 races. Whats wrong with this picture? The chase will be worthless until NASCAR makes winning a priority, not playing it safe. How sad that the points leader isn’t even trying to win a race.

I don’t think it’s fair to say Carl Edwards is “playing it safe.” You don’t run as well as he is by “playing it safe.” I also don’t think you can say Edwards isn’t trying to win a race. Consider Edwards is averaging a 5.6 finish through the Chase, while Stewart is averaging a 7.3. What we need to decide is what is the most important thing is – do we want the best, most consistent driver to win the championship or the driver with the most wins, who sometimes is not the driver with the best season. - Journo

5. From Jim:

Here we go again.. Nascar making rules up as they go along. And this why the mainstream media, the sports media and the general sports fan will NEVER take Nascar seriously. First they let their major league stars play in their minor leagues. Can you imagine if Derek Jeter were allowed to compete with local triple A team when he wasn’t on the field for the Yankees? Then to top if off, when the major leaguer has a run in with one of the minor leaguers he is suspended from the major league event?? Had this been Edwards or Hamlin, or god forbid ol Jr boy himself the outcome would have been totally different and everybody knows it including Mike Helton and the rest of Nascar. But because it was the guy everybody loves to hate it made it an easy call and more disturbingly, a popular call for Nascar. I have been a Nascar fan for over 40 years and will continue to be a fan but its this kind of rules making on the fly behavior that makes me keep my fandom to myself for fear of being ridiculed by others that I know and meet.

I think the issue here is not about rules making, but about what you perceive as inconsistent penalties. The thing to remember with these type of issues is that you could never write a specific rule or penalty to address every situation. It’s the same for every sport – it’s up to Roger Goodell’s discretion how players are penalized for on and off field conduct issues in the NFL (Goodell does it under the player conduct policy, NASCAR does it under rule 12-4-A) and David Stern can fine NBA owners if he doesn’t like what they tweeted (and he does). Nothing spelled out, just discretion. If Dale Earnhardt Jr., Denny Hamlin or Carl Edwards had the history of incidents that Kyle Busch does I don’t have a doubt you would have seen NASCAR react in a similar fashion (see Kevin Harvick suspended in 2002). I’m sorry you’re embarrassed about being a NASCAR fan, but there are limits to the omniscience of the sanctioning body. – Journo

6. From Chris:

Hey guys, I’ve noticed from a few in-car shots that some drivers wear a piece of fabric that hangs down from their helmet around the neck area (specifically, I noticed that Harvick and Keselowski have them). What is this and what is the purpose? Thanks as always!

That piece of fabric is fire resistant and protects the driver’s neck in the event of a fire.  Some guys wear full balaclavas, and others just have that extra fabric attached to their helmets. – T.C.

7. From Nolan:

Since when does NASCAR allow rookies to replace drivers that have already qualified for the race? The series rule against Kevin Conway doing it in 2010, while it allowed Josh Wise to replace Michael McDowell at Texas this past weekend?

Sorry Nolan, but I don’t recall the situation with Conway in 2010.  If I had to guess, I would imagine he wasn’t allowed to race because he wasn’t approved for the specific track.  But I don’t know for sure. – T.C.

8. From Neil:

Hi guys,love the blog! I was just wanting to ask what the rules are for entry onto pit lane during any incidents on the frontstretch or by cars involved in wrecks,cutting directly to their pit stalls and not passing the correct side of the committment cone? I ask after this weekends Texas race when the 48 car brought out the caution and spun through the infield,he then cut straight from the infield grass to his pit stall and (correct me if I’m wrong!) didnt incur any penalties? Also during wrecks at the faster tracks that dont have an infield pit wall,can and do drivers get penalised for using pit road as a wreck avoidance road while they are at speed? Or is it at “Nascars discretion”. Thanks again for your awesome insights into my favourite sport.

I believe he did receive a penalty from NASCAR.  The post race report lists the #48 as having to start at the tail end for a commitment cone violation and pitting before pit road is open.  As to your second question, NASCAR has said in the past that drivers can use pit road to avoid being involved in a wreck. – T.C.

9. From Neon:

Do you TNInsiders and us followers actually eat, or don’t eat, M&Ms because Kyle Busch is, or might not be, the driver of the JGR #18 M&Ms Toyota Camry Sprint Cup driver? Or drive, or not, a Camry for that matter?

Whether or not you buy a product because of the driver representing it isn’t really the point is it? It’s whether or not the driver is representing a brand in a manner consistent with the expectations of said brand. – Journo

10. From Chris:

Will Stewart-Haas Racing find another Sponsor & a Driver to Run Danica Patrick’s Sprint Cup Series Chevrolet for the whole entire 2012 Sprint Cup Series Season?

While Stewart-Haas has been on a bit of a roll signing up new sponsors over the last few weeks, don’t hold your breath on this one.  Anything is certainly possible, but I would expect the #10 to just run in the races its scheduled with Danica. – T.C.

And that brings yet another “Ask The Insiders Wednesday” to a close.  Thanks to everyone who sent in questions.  And remember, if you’d like to be a part of next week, click on the ”Ask the Insiders” tab at the top of the page and send your question in!

Dale Jr.’s Season Has To Be Considered A Success

I know he hasn’t won yet, and I know he won’t win the championship, but no matter how you slice it, 2011 has been a very solid season for Dale Earnhardt Jr.

After struggling mightily in 2010 with Lance McGrew atop the box, Rick Hendrick decided it was time to make a change.  For 2011, Steve Letarte and his entire team were moved from Jeff Gordon and the 24 to Dale Jr. and the 88.  And the improvement in Earnhardt’s performance has been dramatic.

Jr.’s last two points finishes coming into 2011 were 25th (2009) and 21st (2010).  With two races remaining this season, he’s currently seventh.  It’s only his second Chase appearance in the last five years.  His top five finishes (4), top ten finishes (12), and average finish (14.3) are his best since 2008.  And if he can maintain his points position, it would be his best season since 2006.

Besides consistently better finishes, Earnhardt had two near misses this season in the quest to end his winless streak.  He was passed late at Martinsville in the spring by Kevin Harvick and finished second, and he was leading out of turn four on the white flag lap at Charlotte in May before he ran out of fuel and finished seventh; Harvick won there too.  While still winless, these races were the closest he’s come in some time to actually winning.

Transforming Earnhardt from an also-ran into a contender again was not going to happen overnight.  A major component in being able to win in any series is believing you can do so, and Jr. was clearly lacking that confidence.  A season like he’s having might be just what he needs to get over the hump.  As the saying goes, you’ve got to crawl before you can walk.

Of the two races remaining, Phoenix is probably Earnhardt’s last legitimate chance to win this season.  The track has been reconfigured so the race is a big question mark, but Earnhardt has won there twice in the past.  Even if he doesn’t win though, 2011 has been a very good year for ol’ Junebug.

Kyle Got What Kyle Deserved

The responsibility over the past two or three seasons we’ve given back to the drivers came I think with a very clear understanding that there could be a line that got crossed.

As annoying as the comments that I’ve made personally in the past about ‘we’ll know it when we see it’ might have been, we saw it last night. Obviously after the event, a lot of folks put their heads together to decide what, if anything, we would do. Then what I’m telling you today is our reaction. - NASCAR President Mike Helton

Since the implementation of NASCAR’s more lenient on-track policing policy began last season we’ve been waiting for this moment. Waiting for NASCAR to give some definition to, “we’ll know it when we see it.”

While I don’t think we got a whole lot of clarity with the penalty this weekend, I can’t say I’m surprised that was the moment. Count me among the legions who didn’t expect NASCAR to act as strongly as they did, but again I wasn’t surprised.

Kyle Busch was out of his mind Friday night – out of his mind like seldom few I’ve ever seen on a race track. He not only wrecked Ron Hornaday’s repairable truck, he wrecked his own even more repairable truck all because he was upset Hornaday got loose and forced him up the track. The championship contender was apparently supposed to back down for Busch. It was mind-boggling.

And then NASCAR’s decision was not. Busch has repeatedly been involved in incidents this year. Most notably with Kevin Harvick and subsequently with Richard Childress. He, if you’ll remember, also had that 126 mph speeding ticket during the summer.

If this had been the first incident you may not have seen NASCAR act with as much gusto. But it wasn’t. This behavior has become all too frequent for Busch.

I’m hopeful this will be a moment of clarity for the driver. An opportunity for him to realize that maturity and temperance are important steps in becoming the great racecar driver he’s capable of becoming.

But I don’t blame NASCAR. In fact, I applaud them. This was a long time coming. It was unfortunate for Busch’s sponsors and increasingly I feel bad that Joe Gibbs and Joe Gibbs Racing are forced to make excuses for behavior I know they don’t find acceptable.

Kyle Busch got exactly what Kyle Busch deserved – and we’ll see if more is coming on Tuesday.

The NASCAR Week That Was: Oct. 30-Nov. 5

What a week! On Monday night we got word that Rick and Linda Hendrick were involved in a plane crash in Key West, Florida. Both sustained non-life threatening injuries. The crash came five years and one week after the plane crash that took the lives of John and Ricky Hendrick and five others. On Tuesday night, former NASCAR driver Jeremy Mayfield was arrested on possession of methamphetamine charges after the Catawba County Sheriff’s office executed a search warrant searching for stolen items. Mayfield’s attorney said Mayfield had no knowledge of the stolen items on his property or the meth. On Wednesday, Michael Waltrip Racing announced that David Reutimann would not drive for the team in 2012. He’s being replaced by Mark Martin. And finally, NASCAR parked Kyle Busch for the weekend after he intentionally wrecked Ron Hornaday Jr. under caution Friday night. This is the NASCAR week that was, October 30 to November 5, 2011.

It’s time for Busch to take a long look in the mirror

Media Watch: Jeremy Mayfield

Hendrick injured in plane crash

Reutimann battling emotions with losing his ride

Twitter roundup: How drivers reacted to Kyle Busch incident

Vintage Insiders

Digesting The 24/48 Pit Crew Swap

Change Phoenix? Please Don’t

**Remember if you have a NASCAR blog or website and would like a recent article you wrote featured in this section email me and you could be part of next week’s NASCAR Week That Was. Please only send stuff you have written.**

What Does David Reutimann Do Now?

You’re 41. You’ve got four NASCAR wins. You’ve worked for the same people for the most of the last decade. And now you’re out of a job with just three weeks until the end of the season. What do you do?

This is the question David Reutimann has to to answer right now. What does he do? He’s not young, he doesn’t have money or sponsorship to bring (that we know of) and he’s not miraculously going to be anything more than what he is. What you see is what you get.

Reutimann’s first foray into NASCAR came in 2002 with Joe Nemechek. After sporadic runs through that season and 2003, he was hired by Darrell Waltrip Motorsports. He eventually moved full time to the Cup and Nationwide Series with Michael Waltrip Racing in 2007.

During his time with the Waltrips, Reutimann has four wins, and points finishes of second and third in the Nationwide and Truck Series’. His best Cup season to date came in 2009 when he finished 16th in the points after one win, five top-fives and 1o top-10s.

Only Michael Waltrip has more wins in his equipment than Reutimann – and to date Reutimann can claim all two of the team’s Cup wins.

What’s more, this season he’s only a little worse than teammate Martin Truex Jr. – average of finish of 22.9 compared to 18.4 – and is four spots behind Truex in the points.

Reutimann’s release on Thursday was a stunning turn about. He had been granted a three year contract extension just last year and was a consistent force with the team. To his credit, Reutimann did a lot with sub-par equipment. Apparently it wasn’t good enough though.

The worst part of all of this is that Reutimann faces pretty bleak prospects on the market, especially given the timing. Teams are cutting back, have already filled spots or are only looking at drivers who are bringing something to the table. Like David Ragan, Reutimann will be hard pressed to find anything worth while or competitive, especially at the level he’s at now.

As they say, it’s not show friends, it’s show business. Thank you MWR for making that painfully clear.

Designed by Oyun - For Green Hosting, Free MMO and Browser Games