Posts under ‘The Business of NASCAR’

NASCAR is a performance based business.  I think (and hope) that this is a reality that everyone in the sport and around the sport should know and understand very well.  All we have as employees in the sport is our performance, and in most cases our most recent performance, to go on.  Let me explain [...]

As we close in on the end of the 2008 season and look ahead to 2009, the sponsor landscape for the Cup Series will be vastly different next season. Some sponsors have left the sport completely, while many have moved from one team to another. One sponsor move in particular stands out to [...]

A lot of people have been talking about the economy and its affects on NASCAR lately. We are certainly guilty, writing on everything from layoffs at the end of the season to poor at track attendance. While the current economic climate is not good, the difficult times could ultimately prove to be beneficial for the [...]

I wrote a post a while back about the Silly Season for crew guys kicking off, and we are currently neck deep in it.  For me personally, there may be a few opportunities to go somewhere else for next season, but as we move ever closer to Homestead, I’m starting to feel like maybe I [...]

In an interview with ESPN last week, team owner Felix Sabates brought up the idea, among others, of new manufacturers entering the sport. More specifically he brought up the idea of Honda joining the sport. Now neither he nor I are suggesting that this is going to happen, but I wonder, why not?
With the very [...]

If you’re not watching the Craftsman Truck Series, you’re not alone. Despite recent increases in television ratings, the series remains the most underrated, under-promoted series in NASCAR.
In recent years as the Nationwide Series became another place for Sprint Cup stars to show off their talents, the truck series picked up the role as the development series. [...]

In recent years NASCAR has strived to make the sport more representative of an increasingly diverse America. With program’s like the Drive for Diversity and the Diversity Internship Program they have enhanced the visibility of the sport, and increased the opportunities for women and minorities interested in pursuing the NASCAR life.
Some notable alumni of the program include [...]

Since Toyota entered NASCAR a little less than 10 years ago (the Goody’s Dash Series), many teams have made the transition to the Japanese automaker. This season saw Joe Gibbs Racing (and Hall of Fame) jump the Chevrolet ship, joining Bill Davis Racing, Team Red Bull Racing and Michael Waltrip Racing as the only teams competing in NASCAR’s premier [...]

In 1959 Curtis Turner and O. Bruton Smith set out to seperately construct a large speedway in the Charlotte area. After a lengthy battle, the two agreed to join together to build what is today Lowe’s Motor Speedway. 
Turner was forced out of the company in 1961 and Smith in 1962. For the next 9 years Turner worked to [...]

There is an old adage that sports are recession proof. Whether or not that is true is a big topic of debate in sports business right now. What is sure though is as the economic and financial sectors have spiraled downward in the last several weeks people are sure to tighten their budgets. With that, discretionary spending will almost [...]