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Posts under ‘The Business of NASCAR’

NASCAR To Fight Perception with PR? Why Not?

NASCAR has perception problems – with fans, with the media (especially its own), and with the mainstream. It’s something I’ve written about twice (here and here). After spending what I’m sure was a lot of money on consultants, I think NASCAR finally believes it too – and they’re doing something about it. This week they [...]

Canada On My Mind

Wow, what a race! Drama. Damage. And a drag race! What we saw Sunday in Montreal is why we all enjoy watching racing. There was no anointed winner, leading the most laps led to disaster, and the best funded team didn’t win. There was passion (and one middle finger), and boy was there carnage. What [...]

Is NASCAR Success Tied to Geography?

Is it possible to be a successful, competitive team and not be located in Charlotte (or near it)? This is something I was thinking about today as I saw the announcement that Regan Smith had re-signed with Furniture Row Motorsports through 2012. The Denver, Colo. based team has fielded a car in NASCAR since 2005. [...]

Answers to Years of Speculation

It’s official… NASCAR has released the schedules for the 2011 season, and seasons of speculation are finally over – both Kentucky and Kansas got their long-anticipated Cup dates. I’ve never been the biggest advocated for giving Kentucky a Cup date and Kansas a second Cup date. They’re really just more of the same. That said, [...]

Team Press Releases: The Good, The Bad (Sorry There’s No Ugly)

It’s not often I see press releases that truly catch my attention. I mean something beyond the standard pre-race and post-race (which are both useful enough). The last couple of weeks I’ve seen two that had me talking – one for the good, the other for the bad. Something different? Go Red Bull! This one [...]

Pattie, Montoya, EGR In Trouble…Now A Distant Memory

Before I begin, I just really need to get this off my chest…I told you so. For the last week some in the NASCAR media have been trying to turn fleeting anger between Juan Pablo Montoya and Brian Pattie into the feud of the century…the ‘beginning of the end?’ some asked. I think Sunday proved [...]

It’s Been A Mad, Mad, Mad, Mad Silly Season

I wonder if we will ever quit referring to driver and sponsor movements as the Silly Season.  It was initially called that because it referred to a specific part of the season when all this started happening.  Now it seems that it starts in February at Daytona.  Sorry, I digress… Has the 2010 Silly Season [...]

NASCAR Missing Out Big With Online Offerings

As NASCAR continues to look for ways to improve the sport, both on and off the track, one area I believe they are missing a huge opportunity is with their online content.  While there are plenty of articles, blog posts, and video clips available at NASCAR.com and the many other racing related websites, NASCAR is trailing [...]

The Trucks at Pocono? Really?

TC played the ‘NASCAR homer’ in his post yesterday, so I figured I’d balance out the week and criticize NASCAR today. The Truck Series is making their Pocono debut this weekend and you can count me among those not excited. In fact I’m a little irritated the sanctioning body added this event to the schedule [...]

McMurray Making Roush, Truex Look Bad

And in turn making Chip Ganassi, Johnny Morris and Kevin Manion look pretty good. Since returning to his old home at Ganassi Jamie McMurray looks like a new man. Just past the halfway point of the season he has won (or almost won) the three most prestigious events on the NASCAR schedule. McMurray’s got two [...]