<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Sponsorship Acquisition: It&#8217;s Not Personal, It&#8217;s Just Business</title>
	<atom:link href="http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/</link>
	<description>A blog by insiders for outsiders</description>
	<lastBuildDate>Thu, 09 Feb 2012 00:03:01 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: knobcreekfan</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20848</link>
		<dc:creator>knobcreekfan</dc:creator>
		<pubDate>Wed, 16 Dec 2009 01:26:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20848</guid>
		<description>One of my internal, unscientific barometers on how the sport is doing is based on stuff like this....how many NEW sponsors are there each year?  And how many sponsors just played musical chairs?   When there are very few (if any) new sponsors, we have problems.</description>
		<content:encoded><![CDATA[<p>One of my internal, unscientific barometers on how the sport is doing is based on stuff like this&#8230;.how many NEW sponsors are there each year?  And how many sponsors just played musical chairs?   When there are very few (if any) new sponsors, we have problems.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Neon</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20837</link>
		<dc:creator>Neon</dc:creator>
		<pubDate>Tue, 15 Dec 2009 21:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20837</guid>
		<description>MS-Where have you been all these months? I&#039;ve been preaching the &quot;heat&quot; format far too long now. I totally agree, as what do you think fans would like more? 1 start and 1 finish after 4.5 hours w/ racing only the last 20 minutes.....or multiple starts, multiple finishes and get to the front early mentality? Not such a tough dilemma huh?
Now I&#039;ll throw in the real wildcard. One of the races (could be a heat, or could be the feature) pays the lionshare to win. The kicker? No one knows until after the feature just which segment pays out the jackpot. You bet your splitter that drivers will go flat out every lap of every heat.</description>
		<content:encoded><![CDATA[<p>MS-Where have you been all these months? I&#8217;ve been preaching the &#8220;heat&#8221; format far too long now. I totally agree, as what do you think fans would like more? 1 start and 1 finish after 4.5 hours w/ racing only the last 20 minutes&#8230;..or multiple starts, multiple finishes and get to the front early mentality? Not such a tough dilemma huh?<br />
Now I&#8217;ll throw in the real wildcard. One of the races (could be a heat, or could be the feature) pays the lionshare to win. The kicker? No one knows until after the feature just which segment pays out the jackpot. You bet your splitter that drivers will go flat out every lap of every heat.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marc</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20836</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Tue, 15 Dec 2009 21:43:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20836</guid>
		<description>NS said.... &lt;em&gt;&quot;But the bottom line is we have top drivers chewing out other drivers and in some cases even their crew on national TV, for…now get this folks…”racing too hard”…&quot;&lt;/em&gt;

My rebuttal?

When haven&#039;t drivers done that? I&#039;ve been in and around this sport since 1964 the major difference between now and decades ago isn&#039;t timid complaining drivers versus the more &quot;aggressive&quot; drivers of yesteryear. 

The difference is public access to the complaints and whining you hear now.

NASCAR drivers have always complained about &quot;early in the race&quot; aggression, they have always &quot;just rode around&quot; until the last 50 miles or so it&#039;s just more publicized now.

WE know about it now, WE didn&#039;t then at least not so much.</description>
		<content:encoded><![CDATA[<p>NS said&#8230;. <em>&#8220;But the bottom line is we have top drivers chewing out other drivers and in some cases even their crew on national TV, for…now get this folks…”racing too hard”…&#8221;</em></p>
<p>My rebuttal?</p>
<p>When haven&#8217;t drivers done that? I&#8217;ve been in and around this sport since 1964 the major difference between now and decades ago isn&#8217;t timid complaining drivers versus the more &#8220;aggressive&#8221; drivers of yesteryear. </p>
<p>The difference is public access to the complaints and whining you hear now.</p>
<p>NASCAR drivers have always complained about &#8220;early in the race&#8221; aggression, they have always &#8220;just rode around&#8221; until the last 50 miles or so it&#8217;s just more publicized now.</p>
<p>WE know about it now, WE didn&#8217;t then at least not so much.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20828</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 15 Dec 2009 19:41:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20828</guid>
		<description>Kyle got nothing? If that&#039;s the case, I stand corrected.</description>
		<content:encoded><![CDATA[<p>Kyle got nothing? If that&#8217;s the case, I stand corrected.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: MS</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20826</link>
		<dc:creator>MS</dc:creator>
		<pubDate>Tue, 15 Dec 2009 19:10:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20826</guid>
		<description>The sponsorship issue is symptomatic of a much bigger problem in my opinion. If you fix the bigger problem the sponsorship issue will take care of itself.

So what is the bigger problem? Simple. Boring races. 180mph parades. 

We&#039;ve blamed the tracks, the cars, the tires, the dominance of Jimmy Johnson, the format, and everything else under the sun.

In my opinion, the &quot;format&quot; is getting pretty close but it is merely a tool to fix the real problem.

So what is the real problem...drum roll please?
.
.
.
.
THE DRIVERS.
.
.
.
.
And the culture of &quot;track etiquette&quot; that they have created under the current format.

The drivers are the problem because most simply do not want to race until 20 (or so) to go. 

Remember Stewart lighting up Reutiman and one of his crew on national TV during a rain break because Reutiman was being &quot;too racey, too early&quot;?

Remember Johnson moaning about Edwards being too aggressive too early at the last race of the season?

Gordon? Yeah he complains too when someone like Juan Pablo wants to actually race.

So here we have the three top names in the sport whining about people around them being &quot;too aggressive&quot;.

I&#039;m sure one of them would have some flippant remark about how stupid anyone is who&#039;d point the finger at them (and it wouldn&#039;t be the drivers with the last initials G or J). But the bottom line is we have top drivers chewing out other drivers and in some cases even their crew on national TV, for...now get this folks...&quot;racing too hard&quot;...

Don&#039;t get me wrong, I know all of the rationale behind this mentality and from purely the driver perspective I don&#039;t totally disgree. But from the business perspective I do disagree completely. 

So how to fix the problem of a three hour 180 mph parade?

Back to the future: heat races.

Make the heats short enough that the drivers actually race, make them long enough that pit performance matters. Keep the last chance qualifier and take more than one driver from it. Award meaningful numbers of points in the heats themselves. Make &#039;conserving the car&#039; a vanishing concept.

Would heat races fundamentally change the mentality of the drivers so they actually want to race before 20 to go? Probably not. But at least the fans would get five or so &quot;20 to go moments&quot; in three hours instead of one...which gets the excitement per unit time more on par with a really good NFL game...which will bring the sponsors back because they know people will be watching.

Just my opinion of course...</description>
		<content:encoded><![CDATA[<p>The sponsorship issue is symptomatic of a much bigger problem in my opinion. If you fix the bigger problem the sponsorship issue will take care of itself.</p>
<p>So what is the bigger problem? Simple. Boring races. 180mph parades. </p>
<p>We&#8217;ve blamed the tracks, the cars, the tires, the dominance of Jimmy Johnson, the format, and everything else under the sun.</p>
<p>In my opinion, the &#8220;format&#8221; is getting pretty close but it is merely a tool to fix the real problem.</p>
<p>So what is the real problem&#8230;drum roll please?<br />
.<br />
.<br />
.<br />
.<br />
THE DRIVERS.<br />
.<br />
.<br />
.<br />
.<br />
And the culture of &#8220;track etiquette&#8221; that they have created under the current format.</p>
<p>The drivers are the problem because most simply do not want to race until 20 (or so) to go. </p>
<p>Remember Stewart lighting up Reutiman and one of his crew on national TV during a rain break because Reutiman was being &#8220;too racey, too early&#8221;?</p>
<p>Remember Johnson moaning about Edwards being too aggressive too early at the last race of the season?</p>
<p>Gordon? Yeah he complains too when someone like Juan Pablo wants to actually race.</p>
<p>So here we have the three top names in the sport whining about people around them being &#8220;too aggressive&#8221;.</p>
<p>I&#8217;m sure one of them would have some flippant remark about how stupid anyone is who&#8217;d point the finger at them (and it wouldn&#8217;t be the drivers with the last initials G or J). But the bottom line is we have top drivers chewing out other drivers and in some cases even their crew on national TV, for&#8230;now get this folks&#8230;&#8221;racing too hard&#8221;&#8230;</p>
<p>Don&#8217;t get me wrong, I know all of the rationale behind this mentality and from purely the driver perspective I don&#8217;t totally disgree. But from the business perspective I do disagree completely. </p>
<p>So how to fix the problem of a three hour 180 mph parade?</p>
<p>Back to the future: heat races.</p>
<p>Make the heats short enough that the drivers actually race, make them long enough that pit performance matters. Keep the last chance qualifier and take more than one driver from it. Award meaningful numbers of points in the heats themselves. Make &#8216;conserving the car&#8217; a vanishing concept.</p>
<p>Would heat races fundamentally change the mentality of the drivers so they actually want to race before 20 to go? Probably not. But at least the fans would get five or so &#8220;20 to go moments&#8221; in three hours instead of one&#8230;which gets the excitement per unit time more on par with a really good NFL game&#8230;which will bring the sponsors back because they know people will be watching.</p>
<p>Just my opinion of course&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: windowlicker</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20805</link>
		<dc:creator>windowlicker</dc:creator>
		<pubDate>Tue, 15 Dec 2009 14:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20805</guid>
		<description>The only thing Kyle got when he was running for Billy Ballew was the trophy if he won. All winnings went back to Ballew. Talk about a sweet deal.</description>
		<content:encoded><![CDATA[<p>The only thing Kyle got when he was running for Billy Ballew was the trophy if he won. All winnings went back to Ballew. Talk about a sweet deal.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Journo</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20791</link>
		<dc:creator>Journo</dc:creator>
		<pubDate>Tue, 15 Dec 2009 06:07:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20791</guid>
		<description>Mark- Kyle wasn&#039;t getting paid for running the Billy Ballew truck. It was just something he did on the side. Does it suck for Billy Ballew? Sure. But Billy needed Kyle a lot more than Kyle needed Billy. 

The Miccosukee tribe is running a business and at the end of the day Kyle could provide them with more than Billy Ballew could. As TC said it&#039;s not personal, it&#039;s business. 

Mik- Remember NASCAR sponsorship is a lot more than just how much time you end up on TV. If the end goal was to just be seen during a broadcast companies would just buy commercial time. It&#039;s certainly a lot cheaper.</description>
		<content:encoded><![CDATA[<p>Mark- Kyle wasn&#8217;t getting paid for running the Billy Ballew truck. It was just something he did on the side. Does it suck for Billy Ballew? Sure. But Billy needed Kyle a lot more than Kyle needed Billy. </p>
<p>The Miccosukee tribe is running a business and at the end of the day Kyle could provide them with more than Billy Ballew could. As TC said it&#8217;s not personal, it&#8217;s business. </p>
<p>Mik- Remember NASCAR sponsorship is a lot more than just how much time you end up on TV. If the end goal was to just be seen during a broadcast companies would just buy commercial time. It&#8217;s certainly a lot cheaper.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mïk</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20786</link>
		<dc:creator>Mïk</dc:creator>
		<pubDate>Tue, 15 Dec 2009 04:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20786</guid>
		<description>The sponsorships are not going to improve until the TV coverage does. Even the back markers deserve a look sometime in the race. The chase fiasco was idiotic! If a sponsor can&#039;t get TV time, they&#039;re not throwing money at the sport. They can get better publicity elsewhere for the money it takes to sponsor a car...in all three series. If I was a sponsor, I go to the trucks because they, at least, show more of the field.</description>
		<content:encoded><![CDATA[<p>The sponsorships are not going to improve until the TV coverage does. Even the back markers deserve a look sometime in the race. The chase fiasco was idiotic! If a sponsor can&#8217;t get TV time, they&#8217;re not throwing money at the sport. They can get better publicity elsewhere for the money it takes to sponsor a car&#8230;in all three series. If I was a sponsor, I go to the trucks because they, at least, show more of the field.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20785</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 15 Dec 2009 04:28:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20785</guid>
		<description>OK, here&#039;s what gets me though - isn&#039;t Ballew the one who Kyle was racing trucks for this season? The past couple seasons? Seems like a slap in the face to Ballew for Kyle to pretty much say &quot;Thanks for giving me a ride this year, going to go start my own team and take your sponsor cuz I&#039;m a bigger name, so good luck finding a new one in this economy.&quot; Maybe I&#039;m wrong about the Kyle/Ballew/Mikkowhatever relationship. Or maybe I am just biased because I think Kyle is a douche.</description>
		<content:encoded><![CDATA[<p>OK, here&#8217;s what gets me though &#8211; isn&#8217;t Ballew the one who Kyle was racing trucks for this season? The past couple seasons? Seems like a slap in the face to Ballew for Kyle to pretty much say &#8220;Thanks for giving me a ride this year, going to go start my own team and take your sponsor cuz I&#8217;m a bigger name, so good luck finding a new one in this economy.&#8221; Maybe I&#8217;m wrong about the Kyle/Ballew/Mikkowhatever relationship. Or maybe I am just biased because I think Kyle is a douche.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: pete</title>
		<link>http://www.thenascarinsiders.com/2009/12/14/sponsorship-acquisition-its-not-personal-its-just-business/comment-page-1/#comment-20781</link>
		<dc:creator>pete</dc:creator>
		<pubDate>Tue, 15 Dec 2009 03:11:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=2423#comment-20781</guid>
		<description>what goes around comes around.  geoff bodine brought micosukkee to james finch&#039;s #09 cup car (who brought it to ballew), only to get tossed from the ride a year later.</description>
		<content:encoded><![CDATA[<p>what goes around comes around.  geoff bodine brought micosukkee to james finch&#8217;s #09 cup car (who brought it to ballew), only to get tossed from the ride a year later.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

