It’s been a couple of days since I’ve been called a NASCAR homer, and honestly I’m starting to think some of you are changing your mind, so I figure let’s end that for a couple of weeks.

Let me back up for a second though. I was surfing around the other day and came across the trailer for the new Hendrick Motorsports documentary Together. The program is set to air prior to the race in Fontana on October 11th. As I watched this thing I couldn’t help but get excited for it. The music, the slow motion, the story, the emotion, all of it gave me chills (sort of a Chris Matthews moment). It made me excited to be part of this sport.

Don’t get me wrong it’s not necessarily about Hendrick Motorsports because Dale, Ride of their Lives and others have given me those same chills. The truth is, it’s the NASCAR Media Group’s work that does it to me.

With their distinct style, the Media Group has taken some great subjects, and turned them into great documentaries. From the music to the archival footage to the interviews to the celebrity narrators, the production value really is second to none.

In addition to some great documentaries the media group has done shows like NASCAR Confidential and Seven Days, which chronicled different people within the sport through a week of their life.

What began life as Sunbelt Video morphed into NASCAR Images and then into the expansive NASCAR Media Group. They have grown from just a few employees in a business park in South Charlotte to almost 200 employees in a brand new state-of-the-art facility in Uptown next door to the new NASCAR Hall of Fame. The media group has quickly built itself into an all-encompassing production company that does everything from commercials to documentaries.

I think through the years we’ve all seen a lot of production companies and major networks that have made NASCAR focused documentaries. In my opinion none have done the job the NASCAR Media Group has.

Call me a homer if you like but these things always get me excited for the sport. I would encourage you, if and when your feeling down on NASCAR and the sport as a whole, to go find a NASCAR Media Group documentary. It might just give that little jolt you need.

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