I always feel bad for the folks who service sponsors this time of year (the account managers, the business development executives etc.). It’s not that they are having to gear up to look for sponsors (they’re always doing this), or that they are having to explain their team’s less than stellar performances (it happens); no I feel bad for them because they have to explain all the Silly Season rumors to skittish sponsors.
I thought about this, this past week as Michael Waltrip Racing picked up Martin Truex Jr. from Earnhardt Ganassi Racing. With Truex’s departure a lot of the talking heads were questioning the stability and the future of EGR going forward. TC talked about this the other day and I’m frankly of the same opinion. That’s neither here nor there though.
Over at EGR they are working on and/or have sponsorship for the #8 car for the remainder of the season. If said sponsor reads any of the mainstream media in the sport and rethinks their deal, they could very easily move elsewhere or move on (bad news for EGR right?).
It can’t be fun trying to lock down sponsorship for this season and next and having to explain to a potential sponsor that you really are not going down the toilet. Don’t forget you’re dealing with very demanding executives whose companies are putting millions of dollars into your organization (stability is important).
In an era when the sponsorship market is more competitive than at any other time in the sport’s history any little thing can turn a sponsor off an organization. And if they’re turned off of your organization they will almost certainly head to your competition, something no team can afford right now.
Some Thoughts on Danica Patrick at Stewart Haas
It is never wise to say never, so I’ll refrain from doing that. But if my suspicions are correct, the incredibly public appearance of Danica Patrick at Stewart Haas on Monday is little more than posturing.
High profile visits and meetings between team owners, management and prospective drivers are seldom done in public locations in the middle of the day. Shop tours are given outside of business hours and meetings are likely to be done in discreet locations. It doesn’t do anyone any favors if the whole world is breathing down their neck on a deal.
However if you’re Danica Patrick and you’re looking for instant media coverage and furthered speculation about your plans, showing up to a well trafficked NASCAR shop in the middle of the day is a good way to get what you seek.