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	<title>Comments on: NASCAR Wants You To Be Happy</title>
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	<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/</link>
	<description>A blog by insiders for outsiders</description>
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		<title>By: KENNY L. COBB JR.</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-33154</link>
		<dc:creator>KENNY L. COBB JR.</dc:creator>
		<pubDate>Thu, 04 Nov 2010 17:41:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-33154</guid>
		<description>NASCAR&#039;S adult audience has been forgetten about. That is why NASCAR is where it is today. NASCAR has been smooching up to th kiddy crowd ever since it switched from WINSTON CUP to NEXTEL/SPRINT CUP. They let EA-ELECTRONIC ARTS &amp; THE ESRB ruin the Racing Game&#039;s REAL LIFE AUTHETICITY (Budweiser/MIiller Lite/Jack Daniels) all because of the children. They should have made 1 Adult Version &amp; 1 Childrens Version. Too many times the Adults who buy tickets get hung out to dry because of children. The Adults brought NASCAR  to the dance but NASCAR refuses to dance now because it sees ayounger boy or girl. I Have watched NASCAR ever since 1985, I am 33 years of age. We were never smooched up as kids by NASCAR ever. Then Mr. France Sr. knew who put food on his table, the ADULT NASCAR FANS. Now his grandchildren all smooch up to anybody. As it relates to the media (ABC/ESPN, FOX, TNT, SPEED) they all are jokes. What does Brad Dougherty know about NASCAR  as a former NBA player?  I wish they would let Larry McREYNOLDS and MRN do the telecast for an entire year. Those guys know NASCAR better. DALE EARNHARDT SR. would never have let NASCAR pull the crap they pull today. The COT has been a sore tooth for NASCAR. I think that NANCY PELOSI &amp; HARRY REID are running NASCAR  too. NASCAR needs to listen to all FANS and act right. GOODYEAR needs to get some act right in their program too. The 40 GRIT SAND PAPER 400 at Indy that year was a total disgrace.</description>
		<content:encoded><![CDATA[<p>NASCAR&#8217;S adult audience has been forgetten about. That is why NASCAR is where it is today. NASCAR has been smooching up to th kiddy crowd ever since it switched from WINSTON CUP to NEXTEL/SPRINT CUP. They let EA-ELECTRONIC ARTS &amp; THE ESRB ruin the Racing Game&#8217;s REAL LIFE AUTHETICITY (Budweiser/MIiller Lite/Jack Daniels) all because of the children. They should have made 1 Adult Version &amp; 1 Childrens Version. Too many times the Adults who buy tickets get hung out to dry because of children. The Adults brought NASCAR  to the dance but NASCAR refuses to dance now because it sees ayounger boy or girl. I Have watched NASCAR ever since 1985, I am 33 years of age. We were never smooched up as kids by NASCAR ever. Then Mr. France Sr. knew who put food on his table, the ADULT NASCAR FANS. Now his grandchildren all smooch up to anybody. As it relates to the media (ABC/ESPN, FOX, TNT, SPEED) they all are jokes. What does Brad Dougherty know about NASCAR  as a former NBA player?  I wish they would let Larry McREYNOLDS and MRN do the telecast for an entire year. Those guys know NASCAR better. DALE EARNHARDT SR. would never have let NASCAR pull the crap they pull today. The COT has been a sore tooth for NASCAR. I think that NANCY PELOSI &amp; HARRY REID are running NASCAR  too. NASCAR needs to listen to all FANS and act right. GOODYEAR needs to get some act right in their program too. The 40 GRIT SAND PAPER 400 at Indy that year was a total disgrace.</p>
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		<title>By: robert</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-29551</link>
		<dc:creator>robert</dc:creator>
		<pubDate>Mon, 13 Sep 2010 17:00:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-29551</guid>
		<description>I can no longer enjoy a race on tv, due to the camera angles, camera switching, and the nauseating zoom in zoom out. Imagine moving your head like that. It would be like watching five tennis matches at a time from the net. Why would you zoom in and show a car with no peripheral vision. Might as well show one parked, can&#039;t tell if it&#039;s moving except for the occasional stripe on the track. It&#039;s not just NASCAR, it&#039;s like every program has to be a preview for a action movie these days. Whoever is in charge of this crap get help with your speed or crack habit.</description>
		<content:encoded><![CDATA[<p>I can no longer enjoy a race on tv, due to the camera angles, camera switching, and the nauseating zoom in zoom out. Imagine moving your head like that. It would be like watching five tennis matches at a time from the net. Why would you zoom in and show a car with no peripheral vision. Might as well show one parked, can&#8217;t tell if it&#8217;s moving except for the occasional stripe on the track. It&#8217;s not just NASCAR, it&#8217;s like every program has to be a preview for a action movie these days. Whoever is in charge of this crap get help with your speed or crack habit.</p>
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		<title>By: Garry</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-15905</link>
		<dc:creator>Garry</dc:creator>
		<pubDate>Sun, 11 Oct 2009 11:15:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-15905</guid>
		<description>Rumors have it that in an effort to bring in more fans, NASCAR is testing up a new type of racing. It will be run on the streets and will pair Lamborghinis against Porche SUVs. 

Of course there will be drug testing, as all drivers are requred to get all jacked up on booze and coaine befroe the racing begins. 

The drug testing will assure all drivers are properly juiced, and the races will be run on Florida intercoastal bridges, for public saftey.

It is rumored that a close France family member, possibly Bill France&#039;s grandson, has alrrady been testing out this new type of racing.

All in the name of keeping Fans happy ... YEEEEE-HAAA</description>
		<content:encoded><![CDATA[<p>Rumors have it that in an effort to bring in more fans, NASCAR is testing up a new type of racing. It will be run on the streets and will pair Lamborghinis against Porche SUVs. </p>
<p>Of course there will be drug testing, as all drivers are requred to get all jacked up on booze and coaine befroe the racing begins. </p>
<p>The drug testing will assure all drivers are properly juiced, and the races will be run on Florida intercoastal bridges, for public saftey.</p>
<p>It is rumored that a close France family member, possibly Bill France&#8217;s grandson, has alrrady been testing out this new type of racing.</p>
<p>All in the name of keeping Fans happy &#8230; YEEEEE-HAAA</p>
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		<title>By: Eric</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8784</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Sat, 06 Jun 2009 06:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8784</guid>
		<description>Digger is just a FOX marketing ploy that has gone terribly wrong . DW isn&#039;t horrible other then with his favoritism . Larry &quot;he just ran his fastest lap of the race&quot; McReynolds is a toolbag and Mike Joy is just a corny fruitcake . The pit reporters are okay . Let me just say I will be exciting to say goodbye to FOX .</description>
		<content:encoded><![CDATA[<p>Digger is just a FOX marketing ploy that has gone terribly wrong . DW isn&#8217;t horrible other then with his favoritism . Larry &#8220;he just ran his fastest lap of the race&#8221; McReynolds is a toolbag and Mike Joy is just a corny fruitcake . The pit reporters are okay . Let me just say I will be exciting to say goodbye to FOX .</p>
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		<title>By: Rick</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8409</link>
		<dc:creator>Rick</dc:creator>
		<pubDate>Wed, 27 May 2009 20:39:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8409</guid>
		<description>I have thought of some rather long responses, but I&#039;ll get to the point.

DW - Digger - and now watching Rick Flair come out and scream like a girl, yeah it certainly makes me want to spend my $$ attending a race or spend my time watching on tv.  Is someone trying to purposely turn the fans off.  If so then congrats to them.</description>
		<content:encoded><![CDATA[<p>I have thought of some rather long responses, but I&#8217;ll get to the point.</p>
<p>DW &#8211; Digger &#8211; and now watching Rick Flair come out and scream like a girl, yeah it certainly makes me want to spend my $$ attending a race or spend my time watching on tv.  Is someone trying to purposely turn the fans off.  If so then congrats to them.</p>
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		<title>By: Jeff Rodrigues</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8398</link>
		<dc:creator>Jeff Rodrigues</dc:creator>
		<pubDate>Wed, 27 May 2009 15:34:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8398</guid>
		<description>To follow up regarding the issue of Digger and what was mentioned about fans tuning out when they&#039;re not happy, that is exactly what happened with me.  When FOX Sports continued to cram the Digger schtick down my throat over and over and over and over earlier this year (especially in the middle of the races while there was action on the track), I was so fed up and frustrated over this that I couldn&#039;t enjoy watching the races anymore.  It was because of this that I stopped watching their coverage of NASCAR, and as a result, my interest in NASCAR has begun to fade.  The article mentioned that when fans tune out, it isn&#039;t good for business.  As it relates to me, in the last few years, I&#039;ve been to two races at Infineon Raceway as well as last year&#039;s Labor Day weekend race in Fontana.  I also was a subscriber to Race View on NASCAR.com.  But when the over-persistent Digger schtick got me to change the channel, thus lowering my interest in NASCAR, I ended up cancelling my Race View subscription, and I have lost interest in spending over $100 to go see a race in person.</description>
		<content:encoded><![CDATA[<p>To follow up regarding the issue of Digger and what was mentioned about fans tuning out when they&#8217;re not happy, that is exactly what happened with me.  When FOX Sports continued to cram the Digger schtick down my throat over and over and over and over earlier this year (especially in the middle of the races while there was action on the track), I was so fed up and frustrated over this that I couldn&#8217;t enjoy watching the races anymore.  It was because of this that I stopped watching their coverage of NASCAR, and as a result, my interest in NASCAR has begun to fade.  The article mentioned that when fans tune out, it isn&#8217;t good for business.  As it relates to me, in the last few years, I&#8217;ve been to two races at Infineon Raceway as well as last year&#8217;s Labor Day weekend race in Fontana.  I also was a subscriber to Race View on NASCAR.com.  But when the over-persistent Digger schtick got me to change the channel, thus lowering my interest in NASCAR, I ended up cancelling my Race View subscription, and I have lost interest in spending over $100 to go see a race in person.</p>
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		<title>By: red</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8348</link>
		<dc:creator>red</dc:creator>
		<pubDate>Wed, 27 May 2009 02:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8348</guid>
		<description>TC, i&#039;ve thought long and hard and have crafted several responses to your comment (#18) so please hang in with me on this, ok?

i completely agree that nascar is a business and, like any business, it should focus on making money. welcome to the world of capitalism, huh? but . . . i have worked in retail for over 30 and i disagree with the rest of your comments.

1. i certainly HAVE &quot;figured out&quot; that happy fans spend money. but unhappy fans do as well: we just spend less than we would have otherwise. i don&#039;t want to see our sport go under but i won&#039;t support it to the same level i have previously precisely b/c i AM so unhappy. so, now i only go to 2 races a year, not four, and i no longer pay for cup races: i much prefer the truck gang now. so yes, i&#039;m still spending money but i am SERIOUSLY angry as well.

2. &quot;angry and upset fans . . . are bad for business.&quot; yep, that&#039;s for certain. and as someone with over 30 years in retail, i can tell you that my job is to make certain that frustrated customers do not become angry customers! good business people make every effort to keep their customers (fans) content and coming back to their store (tracks.) and that doesn&#039;t happen if the business reacts in a defensive or arbitrary manner when faced with complaints from customers. nascar continues to be reactive instead of proactive, arbitrary instead of definitive and reacts to criticism by telling its drivers to &quot;shut up and drive&quot; and its fans &quot;we know what we&#039;re doing!&quot; not even mediocre customer service, TC, let alone good customer service and any business that treated its customers the way nascar treats its fans would have folded long ago.

3. i don&#039;t see nascar as an evil empire nor am i given to conspiracies but one doesn&#039;t need to believe in either of those to have the opinion that nascar is blowing it big time right now. a strong, energetic business values its customers and does whatever it can to gain feedback from them about what its doing right and wrong. it asks the same question repeatedly AND listens to the answers. it speaks to all components of its business: consumers, vendors, employees.  nascar does none of this and i believe it to be a poorly run business.

TC, i agree nascar is a business but i believe it is an example of a very poorly run one and, if it doesn&#039;t begin to listen to those who provide it with the money to continue, it will find itself in the same position as all other non-responsive, non-proactive businesses: needing to shrink its business in order to survive.

i don&#039;t want that and neither does any fan of our sport. but to take the opinion that b/c we&#039;re still spending, we must not really be &quot;that &quot; angry and so nascar is justified in not listening to us doesn&#039;t cut it for me. it is a simplification of the business model at the very least and (frankly) a rather condescending attitude toward fans. 

nascar needs to begin to listen and then listen some more. it needs to be transparent in its operations, it needs to consider that it &quot;may&quot; have made mistakes that need to be corrected, it needs to value and promote all levels of racing -- including trucks! -- and it needs to bring its retired drivers back into the public eye. &quot;business as usual&quot; just isn&#039;t working right now for me as a fan. 

or should i say &quot;customer&quot;?</description>
		<content:encoded><![CDATA[<p>TC, i&#8217;ve thought long and hard and have crafted several responses to your comment (#18) so please hang in with me on this, ok?</p>
<p>i completely agree that nascar is a business and, like any business, it should focus on making money. welcome to the world of capitalism, huh? but . . . i have worked in retail for over 30 and i disagree with the rest of your comments.</p>
<p>1. i certainly HAVE &#8220;figured out&#8221; that happy fans spend money. but unhappy fans do as well: we just spend less than we would have otherwise. i don&#8217;t want to see our sport go under but i won&#8217;t support it to the same level i have previously precisely b/c i AM so unhappy. so, now i only go to 2 races a year, not four, and i no longer pay for cup races: i much prefer the truck gang now. so yes, i&#8217;m still spending money but i am SERIOUSLY angry as well.</p>
<p>2. &#8220;angry and upset fans . . . are bad for business.&#8221; yep, that&#8217;s for certain. and as someone with over 30 years in retail, i can tell you that my job is to make certain that frustrated customers do not become angry customers! good business people make every effort to keep their customers (fans) content and coming back to their store (tracks.) and that doesn&#8217;t happen if the business reacts in a defensive or arbitrary manner when faced with complaints from customers. nascar continues to be reactive instead of proactive, arbitrary instead of definitive and reacts to criticism by telling its drivers to &#8220;shut up and drive&#8221; and its fans &#8220;we know what we&#8217;re doing!&#8221; not even mediocre customer service, TC, let alone good customer service and any business that treated its customers the way nascar treats its fans would have folded long ago.</p>
<p>3. i don&#8217;t see nascar as an evil empire nor am i given to conspiracies but one doesn&#8217;t need to believe in either of those to have the opinion that nascar is blowing it big time right now. a strong, energetic business values its customers and does whatever it can to gain feedback from them about what its doing right and wrong. it asks the same question repeatedly AND listens to the answers. it speaks to all components of its business: consumers, vendors, employees.  nascar does none of this and i believe it to be a poorly run business.</p>
<p>TC, i agree nascar is a business but i believe it is an example of a very poorly run one and, if it doesn&#8217;t begin to listen to those who provide it with the money to continue, it will find itself in the same position as all other non-responsive, non-proactive businesses: needing to shrink its business in order to survive.</p>
<p>i don&#8217;t want that and neither does any fan of our sport. but to take the opinion that b/c we&#8217;re still spending, we must not really be &#8220;that &#8221; angry and so nascar is justified in not listening to us doesn&#8217;t cut it for me. it is a simplification of the business model at the very least and (frankly) a rather condescending attitude toward fans. </p>
<p>nascar needs to begin to listen and then listen some more. it needs to be transparent in its operations, it needs to consider that it &#8220;may&#8221; have made mistakes that need to be corrected, it needs to value and promote all levels of racing &#8212; including trucks! &#8212; and it needs to bring its retired drivers back into the public eye. &#8220;business as usual&#8221; just isn&#8217;t working right now for me as a fan. </p>
<p>or should i say &#8220;customer&#8221;?</p>
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		<title>By: haulerdriver's wife</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8345</link>
		<dc:creator>haulerdriver's wife</dc:creator>
		<pubDate>Wed, 27 May 2009 01:58:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8345</guid>
		<description>Thanks NASCAR, I am happy.... when I go to the local short track, drag the kiddies and the grill and my Granny&#039;s sour cream pound cake.  I&#039;m Happy when a local driver uses my husband&#039;s shop to put his car back together, getting ready for an LA dirt race.  (Lower Alabama people).  I&#039;m happy when the ARCA teams that we&#039;ve helped over the years find victory lane.

I&#039;d be even happier if I could swap my 1978 VW Bug convertible for an ASA asphalt car to put the above local kid in.  

You eventually get to a point in the sport where the koolaid consumption completely overwhelms your life...or you take your life back and get back to the roots of racing.

Happiness in motorsports is not always NASCAR.  Just maybe the fans have figured this out and have started spending their money locally where for the cost of one Sunday ticket, your whole family can have a blast.</description>
		<content:encoded><![CDATA[<p>Thanks NASCAR, I am happy&#8230;. when I go to the local short track, drag the kiddies and the grill and my Granny&#8217;s sour cream pound cake.  I&#8217;m Happy when a local driver uses my husband&#8217;s shop to put his car back together, getting ready for an LA dirt race.  (Lower Alabama people).  I&#8217;m happy when the ARCA teams that we&#8217;ve helped over the years find victory lane.</p>
<p>I&#8217;d be even happier if I could swap my 1978 VW Bug convertible for an ASA asphalt car to put the above local kid in.  </p>
<p>You eventually get to a point in the sport where the koolaid consumption completely overwhelms your life&#8230;or you take your life back and get back to the roots of racing.</p>
<p>Happiness in motorsports is not always NASCAR.  Just maybe the fans have figured this out and have started spending their money locally where for the cost of one Sunday ticket, your whole family can have a blast.</p>
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		<title>By: Bobby#7Fan</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8337</link>
		<dc:creator>Bobby#7Fan</dc:creator>
		<pubDate>Tue, 26 May 2009 19:34:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8337</guid>
		<description>I wanted to think for awhile before responding to this post.  While I truly believe that Nascar wants it fans to be happy, I also believe they have ignored the voice of the fans for far to long.  

Personally, I do not like the chase, nor does most anyone I have talked to about it.  When the chase was created it changed one of the foundations of the sport.  That is rarely a positive thing to do.  

Making a new, safer car was great, but pushing it into place so quickly was a mistake in my eyes.  

The schedule needs an overhaul in a big way.  Racing at California needs to stop all together.  I&#039;d bet any poll would show at least 90% agree with me there.  We do not need 2 races at Pocono, and cut out some of the cookie cutter 1.5 mile ovals.  

Since Nascar seems dead set on keeping &quot;the chase&quot; we need a better mix of tracks for the final 10 races.  Throw in a road course, some short tracks, and the finale should be at Daytona, the season would be full circle.

It&#039;s not just Nascar that screws things up in the eyes of the fan.  Progressive banking at Bristol has killed the track we all knew and loved.

We all have different opinions of what needs to be done, and I&#039;m glad Nascar is now looking for opinions, but it may be to late for many of us.  My interest wanes a little more every year, and I know I am not alone in that.</description>
		<content:encoded><![CDATA[<p>I wanted to think for awhile before responding to this post.  While I truly believe that Nascar wants it fans to be happy, I also believe they have ignored the voice of the fans for far to long.  </p>
<p>Personally, I do not like the chase, nor does most anyone I have talked to about it.  When the chase was created it changed one of the foundations of the sport.  That is rarely a positive thing to do.  </p>
<p>Making a new, safer car was great, but pushing it into place so quickly was a mistake in my eyes.  </p>
<p>The schedule needs an overhaul in a big way.  Racing at California needs to stop all together.  I&#8217;d bet any poll would show at least 90% agree with me there.  We do not need 2 races at Pocono, and cut out some of the cookie cutter 1.5 mile ovals.  </p>
<p>Since Nascar seems dead set on keeping &#8220;the chase&#8221; we need a better mix of tracks for the final 10 races.  Throw in a road course, some short tracks, and the finale should be at Daytona, the season would be full circle.</p>
<p>It&#8217;s not just Nascar that screws things up in the eyes of the fan.  Progressive banking at Bristol has killed the track we all knew and loved.</p>
<p>We all have different opinions of what needs to be done, and I&#8217;m glad Nascar is now looking for opinions, but it may be to late for many of us.  My interest wanes a little more every year, and I know I am not alone in that.</p>
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		<title>By: T.C.</title>
		<link>http://www.thenascarinsiders.com/2009/05/25/nascar-wants-you-to-be-happy/comment-page-1/#comment-8328</link>
		<dc:creator>T.C.</dc:creator>
		<pubDate>Tue, 26 May 2009 12:13:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenascarinsiders.com/?p=1561#comment-8328</guid>
		<description>First, NASCAR wanting you to be happy isn&#039;t a new thing.  This isn&#039;t something that has just popped up recently now that TV ratings are down and seats are empty.  They have always been this way.

But what most of you haven&#039;t figured out, is happy fans spend money.  You may have been complaining for years about the sport, yet you still watched on TV, bought race tickets, and purchased merchandise.  If you are still spending money, you must not be that angry.  NASCAR doesn&#039;t hear what you are saying, they hear what you are &quot;doing.&quot;  And rightly so.

So now that ratings and ticket sales are down, NASCAR is listening because you aren&#039;t spending anymore.  NASCAR is a business, and angry and upset fans who don&#039;t spend money are bad for business.  They want and need good competition and compelling story lines because that is what puts butts in the seats.  Keep that in mind when you start thinking NASCAR is a the evil empire and a big conspiracy.  Actually, it&#039;s not.  It&#039;s just a business, run by people who want to make more money.  Kind of like every other business on the planet.</description>
		<content:encoded><![CDATA[<p>First, NASCAR wanting you to be happy isn&#8217;t a new thing.  This isn&#8217;t something that has just popped up recently now that TV ratings are down and seats are empty.  They have always been this way.</p>
<p>But what most of you haven&#8217;t figured out, is happy fans spend money.  You may have been complaining for years about the sport, yet you still watched on TV, bought race tickets, and purchased merchandise.  If you are still spending money, you must not be that angry.  NASCAR doesn&#8217;t hear what you are saying, they hear what you are &#8220;doing.&#8221;  And rightly so.</p>
<p>So now that ratings and ticket sales are down, NASCAR is listening because you aren&#8217;t spending anymore.  NASCAR is a business, and angry and upset fans who don&#8217;t spend money are bad for business.  They want and need good competition and compelling story lines because that is what puts butts in the seats.  Keep that in mind when you start thinking NASCAR is a the evil empire and a big conspiracy.  Actually, it&#8217;s not.  It&#8217;s just a business, run by people who want to make more money.  Kind of like every other business on the planet.</p>
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