The marketing folks at both Verizon and Penske are to be commended for their efforts. When I first saw the paint scheme for David Stremme’s #12, I’ll admit I was skeptical. But after seeing what it looked like during the broadcast I couldn’t help but see how much the car looked like it was sponsored by Verizon despite the absence of [...]
Archive for February, 2009
Penske and Verizon’s Brilliant Marketing
February 8th, 2009 
Journo 
Posted in NASCAR News, The Business of NASCAR 
Tags: Daly Planet, IRL, Marlboro, NASCAR, Penske, Sprint, Verizon 
16 Comments »The NASCAR Week That Was: Feb. 1-7
February 7th, 2009 Journo NASCAR made its way to Daytona this week as they kick off the 2009 season. Despite that there was no shortage of story lines as “point swapping” became everyone’s favorite catch phrase. Penske has a new name (Penske Championship Racing) after bringing on Bill Davis to get the points from his #22. RCR picks up points from [...]
Where They’ve Been and Where They’re Going: Part 7
February 5th, 2009 Journo This is the final part in the series, looking at how Cup teams fared in 2008, and where they are headed in 2009. Michael Waltrip Racing MWR began 2008 with three full time Cup Series teams and one full time and one very limited Nationwide team. Michael Waltrip, David Reutimann and Dale Jarrett all returned to their respective [...]
The Show Must Go On
February 4th, 2009 T.C. I think it’s interesting that over the last few weeks we’ve seen a major divide develop among those who cover this sport. The divide exists where people take their stance on whether to acknowledge the tough times the sport has had, or not acknowledge them. During the normal Daytona testing period, we saw where some TV folks [...]
Posted in Racing Observations Tags: 2009 season, Daytona, Economy, internet, layoffs, media, SPEED, Truck Series 9 Comments »Ask The Insiders Wednesday #9
February 4th, 2009 T.C. It’s the Wednesday before the season officially kicks off at Daytona, and we’ve got a surprisingly light “Ask The Insiders Wednesday.” I’m curious if you (the readers) think we should continue doing this post now that the season is starting back up. If you want to give your two cents, the poll question below on the [...]
Historic NASCAR Tracks
February 3rd, 2009 Journo You may have noticed in the last couple of months a few new pictures added to the website header. They feature two tracks: North Wilkesboro Speedway, and the much lesser known Occoneechee Speedway. TC and I decided in the beginning we would see how long it took for someone to ask before we wrote something about it. So [...]
Final Thoughts on Truck Series Rule Changes
February 1st, 2009 T.C. In what appeared to be an eleventh hour decision, NASCAR announced last week that they were changing the pit stop rules for the Truck Series, but not to what we had previously reported. They will allow five guys over the wall, and will not allow fuel and tires on the same stop as we said. They [...]
Posted in In the Shop, NASCAR at the Track, NASCAR News, Over The Wall Tags: crew member, engine rule, hard cards, limit, Over The Wall, pit crew, pit stops, rule changes, Truck Series 16 Comments »