Comments on: Penske and Verizon’s Brilliant Marketing http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/ A blog by insiders for outsiders Thu, 09 Feb 2012 00:03:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5224 Michael Tue, 10 Feb 2009 02:28:48 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5224 The Verizon deal reminds me of diecast cars that are sponsored by either Tobacco or alcohol. The diecast might say "Harry Gant" on the hood instead of Skoal. However,you recognized it as "The Skoal Bandit" The Verizon deal reminds me of diecast cars that are sponsored by either Tobacco or alcohol. The diecast might say “Harry Gant” on the hood instead of Skoal. However,you recognized it as “The Skoal Bandit”

]]> By: Michael http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5223 Michael Tue, 10 Feb 2009 02:23:15 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5223 After a Busch race the Verizon crew guys need to change their uniforms before entering the cup garage area. A couple years ago Sunoco was whining because the Shell emblem on the 29 car was larger than the Pennzoil. wawawawa!!! After a Busch race the Verizon crew guys need to change their uniforms before entering the cup garage area.

A couple years ago Sunoco was whining because the Shell emblem on the 29 car was larger than the Pennzoil. wawawawa!!!

]]> By: glenc1 http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5221 glenc1 Tue, 10 Feb 2009 00:35:08 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5221 thanks, journo, for your TDP comments. Like red I was a regular, and will miss the whole deal. I have become a regular here too, although I haven't commented before. I hadn't paid that much attention to David's paint job. I think that is very cool--leave it to those clever marketing people. It's like when you buy generic products that are in boxes colored nearly just like the originals...you know what it's supposed to be (it actually helps you identify it.) I hope Verizon will be around a long time; and glad they picked David--I think he deserves another shot in this sport. thanks, journo, for your TDP comments. Like red I was a regular, and will miss the whole deal. I have become a regular here too, although I haven’t commented before.

I hadn’t paid that much attention to David’s paint job. I think that is very cool–leave it to those clever marketing people. It’s like when you buy generic products that are in boxes colored nearly just like the originals…you know what it’s supposed to be (it actually helps you identify it.) I hope Verizon will be around a long time; and glad they picked David–I think he deserves another shot in this sport.

]]> By: Newracefan http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5219 Newracefan Mon, 09 Feb 2009 23:42:28 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5219 You can credit JD for directing me to this site and he will be greatly missed. (I keep hoping that he's just taking a couple months off and will be back). Count me as someone who was seeing Verizon logo's were there weren't any, I have a Verizon phone so I do see the logo a lot and that may be part of it. This was a much better way to handle the situation then spending all that money in court and only getting an extra year. Hey when is Sprint's contract up because I really can't see them re-upping unless things drastically change. Just think who's sponser's could be in jepoardy next You can credit JD for directing me to this site and he will be greatly missed. (I keep hoping that he’s just taking a couple months off and will be back).
Count me as someone who was seeing Verizon logo’s were there weren’t any, I have a Verizon phone so I do see the logo a lot and that may be part of it. This was a much better way to handle the situation then spending all that money in court and only getting an extra year. Hey when is Sprint’s contract up because I really can’t see them re-upping unless things drastically change. Just think who’s sponser’s could be in jepoardy next

]]> By: red http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5218 red Mon, 09 Feb 2009 22:55:58 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5218 another TDP-er here, journo and i'm already missing jd and my fellow bloggers. thanks for noting the great work jd's done in the past two years. those of us who spent race weekends w/jd and the TDP gang are less than thrilled with the crap that got sent jd's way. seems that it's easier to shoot the messenger than to listen to what's being said and respond like adults. bottom line is that it stopped being fun and that's enough of a reason in my world to bid everyone "adios" for a while. i respect jd's decision but it's tough to envision this season without TDP. and in the meantime? i'd like some of the nascar media to maybe read back thru the archives and try to understand what we were responding to each week. all we want is honesty, journalistic integrity and to be able to actually watch a race without all the geegaw that's being jammed down our throats by the networks. it's all about the racing, after all. i love our sport. i'm just not so sure about those who surround it sometimes. another TDP-er here, journo and i’m already missing jd and my fellow bloggers. thanks for noting the great work jd’s done in the past two years. those of us who spent race weekends w/jd and the TDP gang are less than thrilled with the crap that got sent jd’s way. seems that it’s easier to shoot the messenger than to listen to what’s being said and respond like adults.
bottom line is that it stopped being fun and that’s enough of a reason in my world to bid everyone “adios” for a while. i respect jd’s decision but it’s tough to envision this season without TDP.
and in the meantime? i’d like some of the nascar media to maybe read back thru the archives and try to understand what we were responding to each week. all we want is honesty, journalistic integrity and to be able to actually watch a race without all the geegaw that’s being jammed down our throats by the networks. it’s all about the racing, after all.
i love our sport. i’m just not so sure about those who surround it sometimes.

]]> By: PenskeFan http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5217 PenskeFan Mon, 09 Feb 2009 22:05:12 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5217 "I didn’t notice that the new Penske Logo. I assume a new logo probably came about with their merger and now being Penske Championship Racing." - This isn't a new Penske Racing logo, it's been the same since about 1998/99 when all the Penske Motorsports Speedways and companies adopted it. Plus, black/red/white are the "standard" Penske Racing colors I would say. "You can’t buy any Stremme gear at all on Penske’s sight." - Remember that the Alltel/Verizon deal was just finalized a few weeks ago, there hasn't been enought time to develop the gear yet. The final version of the car probably wasn't approved until last week. Hopefully there will be something soon! Keep in mind the the Penske Nationalwide car has full Verizon sponsorship for the season. If I remember right, any NASCAR car item has to have the NASCAR logo on it (can you say royalty $$), so doubt you'll see any DS/Verizon items. Although if he just 1 NNS race.... Just wanted to add my $.02! “I didn’t notice that the new Penske Logo. I assume a new logo probably came about with their merger and now being Penske Championship Racing.” – This isn’t a new Penske Racing logo, it’s been the same since about 1998/99 when all the Penske Motorsports Speedways and companies adopted it. Plus, black/red/white are the “standard” Penske Racing colors I would say.

“You can’t buy any Stremme gear at all on Penske’s sight.” – Remember that the Alltel/Verizon deal was just finalized a few weeks ago, there hasn’t been enought time to develop the gear yet. The final version of the car probably wasn’t approved until last week. Hopefully there will be something soon!

Keep in mind the the Penske Nationalwide car has full Verizon sponsorship for the season.

If I remember right, any NASCAR car item has to have the NASCAR logo on it (can you say royalty $$), so doubt you’ll see any DS/Verizon items. Although if he just 1 NNS race….

Just wanted to add my $.02!

]]> By: sp33dy http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5215 sp33dy Mon, 09 Feb 2009 20:21:31 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5215 Ha! Ha!

]]> By: Ross http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5214 Ross Mon, 09 Feb 2009 20:02:09 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5214 Rosstavious...very witty. Yeah, I would think that you can't throw the NASCAR logo on a t-shirt along with a Verizon logo but I wonder how far the ban reaches. Can Penske sell tees that aren't NASCAR licensed if they don't have the NASCAR logo? (BTW, Verizon is listed on the site under "sponsors" but there's no reference to Stremme.) I guess it's not that important since people want the NASCAR crap on their stuff. Maybe Stremme can get "chug points" for being on his Verizon phone during every interview or appearance. That's be cool. "Hey DW...hold on a minute. I have a call coming in on my Verizon Blackberry..." Rosstavious…very witty.

Yeah, I would think that you can’t throw the NASCAR logo on a t-shirt along with a Verizon logo but I wonder how far the ban reaches. Can Penske sell tees that aren’t NASCAR licensed if they don’t have the NASCAR logo? (BTW, Verizon is listed on the site under “sponsors” but there’s no reference to Stremme.)

I guess it’s not that important since people want the NASCAR crap on their stuff.

Maybe Stremme can get “chug points” for being on his Verizon phone during every interview or appearance. That’s be cool. “Hey DW…hold on a minute. I have a call coming in on my Verizon Blackberry…”

]]> By: windowlicker http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5212 windowlicker Mon, 09 Feb 2009 19:10:16 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5212 Rosstavious, I would guess any merch licensed by NASCAR couldn't have Verizon on it which may cover everything. You can't buy any Stremme gear at all on Penske's sight & Verizon is not mentioned at all as one of their sponsors on the web site.... Very strange. Rosstavious,

I would guess any merch licensed by NASCAR couldn’t have Verizon on it which may cover everything. You can’t buy any Stremme gear at all on Penske’s sight & Verizon is not mentioned at all as one of their sponsors on the web site…. Very strange.

]]> By: Ross http://www.thenascarinsiders.com/2009/02/08/penske-and-verizons-brilliant-marketing-effort/comment-page-1/#comment-5205 Ross Mon, 09 Feb 2009 16:39:48 +0000 http://www.thenascarinsiders.com/?p=1003#comment-5205 T.C. or Journo: Do you know how the logo restrictions work for off-the-track use? Can Penske use the Verizon logo on show cars and fan merchandise? T.C. or Journo: Do you know how the logo restrictions work for off-the-track use? Can Penske use the Verizon logo on show cars and fan merchandise?

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