So get this, JR Motorsports has three drivers. I know, it’s almost hard to believe.
In all seriousness, this week has got to be the pits for Kelly Bires. He started the month hopeful he’d be making his JR Motorsports debut at Daytona with Dale Earnhardt Jr., only to find out he was being booted from the ride in favor of Danica Patrick.
Now Danica is obviously an easy target. It looks pretty bad for her that Kelly Bires is now out of a ride (for Daytona). In one breath she says she’s got to consider he’s running for a championship and in the next she says “I want more racing.” While it’s a safe bet to start the blame game here I would caution you to wait.
As for Jr.’s ride in Daytona, the sponsor obligations were in place long ago. No matter what happened with the #5/#7, he was going to be in the #88. Why doesn’t Jr. just pony up the money you might ask? Again, while it might be easy to go here, this is not the problem (Click here for a response to that question and others).
You might be asking, who then is to blame? The long and short of it is the front office, though not the part you might think. The part I’m talking about is the part responsible for selling the team to corporate America. Through a tough economy and an inability to close any big new prospects (other than Danica and GoDaddy), the team finds itself short on sponsors; and as we know sponsors make the world go round.
I say this not suggesting that selling multi-million dollar deals is an easy thing. It most definitely is not. I do struggle though to understand how they were never able to lock everything up for Bires, when others have been able to. They even lost a sponsor in Fastenal. Mind you, Roush is notorious for undercutting other teams’ offers (they then are notorious for driving sponsors out of the sport, or out their front door); but that still isn’t a great excuse.
Roush was able to re-sign Conway Freight with Colin Braun this season, and last season Penske brought on Verizon (without logos in the Cup Series) to sponsor David Stremme and Justin Allgaier. While these situations certainly vary, they all lack the fundamental strength of JR Motorsports – Dale Earnhardt Jr.
I can’t say why JR hasn’t been able to sign any big new sponsorships. They could be asking for too much money, or they might not be offering enough support, who knows. What I do know is, is a team that operates as a satellite of Hendrick Motorsports and is owned by the most popular driver in the sport shouldn’t be struggling on the sponsorship front like they are.
So don’t blame Danica. She brings with her money and star-power and an existing commitment to run races with a partner she brought.
As we say here so often, this is a business, and this situation is a great example of the reality of that.






